Castel Reklam
MEDYA PLANLAMA
Doğru strateji en doğru mecra seçimidir.
• Pazar Analizi
• Hedeflerin Belirlenmesi
• Medya Stratejisinin Belirlenmesi
• Değerlendirme ve Analiz
Genel olarak medya planlama çalışmaları reklam verecek olan firmanın hitap etmek istediği hedef kitlenin bilindik özeliklerine göre kullanılması gereken medya araçları içerisinden seçimlerin yapılmasını gerektirmektedir. Özellikle de son zamanlarda gelişmekte olan teknoloji ile beraber artık insanların tanıtım ve bilgilendirme çalışmalarına ulaşma sıklıkları ve çeşitleri konusunda ciddi anlamda farklılıklar kendini gösteriyor.
Başta reklam faaliyetlerinde mesajların verileceği ürün ve hizmetlerin hedef kitlelerinin hangi medya araçlarını takip ettikleri, takip ettikleri medyanın hangi kanalları ve gazeteleri olacağı, bunları hangi saat aralıklarında takip ettikleri gibi detaylar son derece önemlidir. Medya planlama çalışması yapılacak olan hizmet ya da ürünün direkt olarak tüketici veya potansiyel tüketiciye doğru şekilde ulaştırılmalıdır. Bu alanda deneyimli olan kişiler ile çalışmak ise medya planlama konusunda son derece önemlidir. Çünkü bu kişiler doğru medya çalışmalarının yapılması ile alakalı gerekli olan her türlü detayı üzerinde barındıracak tarzdaki çalışmaları verir ve buna göre de gerekli her türlü adımı atar.
what we offer
Business Shaped Solutions
We are specialists in both economics and information technologies and we apply our full range of talent to creating the perfect solution for each client’s needs.
Business Consultations
marketing strategy
advanced analytic
enterprise technology
partnership system
business innovation
Counsalting Service Include
Change is opportunity. The challenges it presents may seem daunting, but we help you approach change with confidence, adapt with purpose and embrace.
Our results solution combines implementation support, capability building and state-of-the-art diagnostic and analytic tools so you can continually change.
Counsalting Service Include
Change is opportunity. The challenges it presents may seem daunting, but we help you approach change with confidence, adapt with purpose and embrace.
Our results solution combines implementation support, capability building and state-of-the-art diagnostic and analytic tools so you can continually change.
Counsalting Service Include
Change is opportunity. The challenges it presents may seem daunting, but we help you approach change with confidence, adapt with purpose and embrace.
Our results solution combines implementation support, capability building and state-of-the-art diagnostic and analytic tools so you can continually change.
Counsalting Service Include
Change is opportunity. The challenges it presents may seem daunting, but we help you approach change with confidence, adapt with purpose and embrace.
Our results solution combines implementation support, capability building and state-of-the-art diagnostic and analytic tools so you can continually change.
Counsalting Service Include
Change is opportunity. The challenges it presents may seem daunting, but we help you approach change with confidence, adapt with purpose and embrace.
Our results solution combines implementation support, capability building and state-of-the-art diagnostic and analytic tools so you can continually change.
Counsalting Service Include
Change is opportunity. The challenges it presents may seem daunting, but we help you approach change with confidence, adapt with purpose and embrace.
Our results solution combines implementation support, capability building and state-of-the-art diagnostic and analytic tools so you can continually change.
our benefits
Few Reasons Why You Should Choose Us
We seamlessly merge two key components – economics and information technology.
what we offer
Our Business Philosophy
We are specialists in both economics and information technologies and we apply our full range of talent to creating the perfect solution for each client’s needs.
Our Mission
Partnerships are important so we're here to support you for the long term. We're never judgmental because we understand on a human level.
Our Vision
Partnerships are important so we're here to support you for the long term. We're never judgmental because we understand on a human level.
Our Values
Partnerships are important so we're here to support you for the long term. We're never judgmental because we understand on a human level.
150
+ Years of Experience
2500
+ trusted clients
360
+ visited conferences
170
+